Lebron James and the Los Angeles Lakers won their 17th NBA championship last night. This was Lebron James fourth NBA championship.
Not only is Lebron in the business of becoming the greatest basketball player of all time, he’s also chasing greatness in the business world.
With four rings now, we will break down four of Lebron’s best business deals.
Wealth is created through “Ownership.” Maverick Carter, Lebron’s business manager, played a vital role in helping Lebron secure these deals. This is why it’s so important to surround yourself with people who want to elevate you.
Number #1, Lebron Chose Nike Over Reebok
In 2003, Reebok offered Lebron $115 million to endorse their brand. Nike only offered $87 million. Lebron chose Nike because he thought it would be a better long term deal.
Today, Lebron has a lifetime contract with Nike worth over $1 billion.
Reebok currently does not sponsor any NBA players.
Number #2, Lebron Took A Ownership Stake In “Beats By Dre”
In 2006, Dr. Dre and Jimmy Iovine wanted to partner with Lebron to increase Beats headphone sales.
Lebron negotiated a partnership deal with an ownership stake.
In 2014, Apple purchased “Beats By Dre” for $3 billion. Just from this purchase Lebron netted about $50 million.
Number #3, Lebron Invested In Blaze Pizza
In 2012, Blaze Pizza was looking to build their brand through Lebron’s influence. Lebron
Lebron negotiated a heavily discounted ownership stake for $1 million. Today he owns over 21 Blaze Pizza franchise locations
Number #4, Lebron Acquired a 2% Stake In Liverpool F.C.
Lebron acquired a 2% stake in the Liverpool F.C. soccer club. In exchange, he was added to the club client list to recruit new clients.
After Liverpool F.C. won the UEFA champions league tournament, Lebron’s stake in the club was valued over $30 million.
Lebron is more than all time great, he’s a mogul. He will go down as one of the greatest to every play the game of basketball. His family will benefit from generations to come of his decisions to take on “Ownership” off the court.
Lebron is a great example of a model athlete on and off the court.
I know Kobe is looking down smiling on this moment.
